Wed. Feb 21st, 2024

In November, CNBC visited Apple’s campus in Cupertino, California, to get a glance inside one of many firm’s many chip labs. CNBC additionally bought a uncommon likelihood to speak with the senior vp of {hardware} applied sciences, Johny Srouji, and Apple’s senior vp of {hardware} engineering, John Ternus, concerning the firm’s push into the complicated enterprise of customized semiconductor growth, which can be being pursued by Amazon, Google, Microsoft and Tesla.

Not like conventional chipmakers corresponding to Nvidia and Intel, Apple will not be making silicon for different corporations.

“As a result of we’re not likely promoting chips outdoors, we concentrate on the product,” Johny Srouji mentioned. “That provides us freedom to optimize, and the scalable structure lets us reuse items between completely different merchandise.”

Watch the complete interview to listen to the executives discuss AI, its newest A17 Professional chip, working with manufacturing associate Taiwan Semiconductor Manufacturing Firm and extra.

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