Best Smart TV for 2023: Top Picks From Roku, Amazon, Google and More

Up to date Nov. 20, 2023 9:00 a.m. PT

Written by 
David Katzmaier

Sarah Lord

Our knowledgeable, award-winning workers selects the merchandise we cowl and rigorously researches and assessments our prime picks. Should you purchase by our hyperlinks, we might get a fee.

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David Katzmaier Editorial Director — Private Tech

David evaluations TVs and leads the Private Tech crew at CNET, masking cellular, software program, computing, streaming and residential leisure. We offer useful, knowledgeable evaluations, recommendation and movies on what gadget or service to purchase and how you can get probably the most out of it.

Experience A 20-year CNET veteran, David has been reviewing TVs because the days of CRT, rear-projection and plasma. Previous to CNET he labored at Sound & Imaginative and prescient journal and He’s recognized to 2 individuals on Twitter because the Cormac McCarthy of client electronics. Credentials Though nonetheless awaiting his Oscar for Greatest Image Reviewer, David does maintain certifications from the Imaging Science Basis and the Nationwide Institutes of Requirements and Expertise on show calibration and analysis.

Sarah Lord Author

Sarah Lord covers TVs and residential leisure. Previous to becoming a member of CNET, Sarah served because the tech and digital evaluations fellow at Insider, the place she wrote about every little thing from sensible watches and wearables to tablets and e-readers. She started her profession by writing laptop computer evaluations as an intern and subsequent freelancer at Tom’s {Hardware}. She can also be an expert actor with many credit in theater, movie and tv.

Experience TVs, Dwelling Leisure, Streaming, Computer systems Credentials Member of Display screen Actors Guild and Actors Fairness Affiliation
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CNET’s knowledgeable workers evaluations and charges dozens of latest services every month, constructing on greater than 1 / 4 century of experience. How we check TVs

$550 at Greatest Purchase

Greatest midpriced sensible TV runner-up

Roku Plus Sequence

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$2,300 at LG

Greatest sensible TV image high quality


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$1,298 at Amazon

Greatest high-end sensible TV that is not an OLED

Samsung QN90B

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The vacation season is the perfect time to get a superb value on a brand new TV, so in the event you’re out there, now is a brilliant time for comparability buying. As of late, most new TVs come geared up with sensible capabilities, which allow you to entry streaming companies equivalent to Netflix and Disney Plus. And in contrast to TVs of the previous, you will not even have to get a devoted streaming system like a Roku. However it may be arduous to tell apart what separates a good sensible TV from an excellent one, so we’re right here to assist.

Are early Black Friday gross sales a superb time to purchase?

Many retailers begin “Black Friday” gross sales as early as Halloween, and even earlier. The standard of offers can fluctuate early on, however as November progresses, most of the offers are pretty much as good because the deep reductions you’ll see throughout Thanksgiving weekend. See the perfect Black Friday offers we’ve discovered, and sustain with all the most recent offers with our full Black Friday stay weblog protection.

Our evaluations take sensible TV techniques into consideration, however we predict image high quality for the cash is normally extra necessary when shopping for a brand new TV. That is as a result of you possibly can all the time “change” the TV’s built-in system with a superb streaming system, most of which price lower than $50. The exception is for finances TVs, the place the worth of the brand new streaming system could make up a big proportion of the associated fee. For this record, we weighted the significance of the sensible TV system larger for finances mannequin TVs. 

At CNET, I assessment TVs aspect by aspect in a state-of-the-art testing lab, taking a whole bunch of measurements with specialised gear and evaluating gaming, house theater and bright-room picture high quality. My 20 years of expertise as a TV reviewer helps me decide not simply the perfect sensible TV total but in addition the perfect sensible TV in your value vary.

Our record under is usually organized so as of which TVs present the perfect image for the cash, however we additionally notice how a lot we like (or dislike) the built-in sensible TV system. 

What’s the greatest sensible TV proper now?

After testing a number of the greatest TVs for the cash this yr, the TCL QM8 sequence (2023) sits on the prime of the record for quite a lot of causes. It presents very good image high quality total, all of the options you want in a contemporary tv — together with 4K/120Hz enter and variable refresh fee that may get probably the most out of consoles just like the PS5 and Xbox Sequence X — and an inexpensive price ticket. When a buddy asks me what TV to purchase from 65 to 98 inches, I inform them the TCL QM8 sequence.

There are many different wonderful decisions on the market, nevertheless, so regardless that the QM8 is my present favourite for most individuals, it may not be proper to your preferences or finances. 

Greatest sensible TVs in 2023

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TCL has topped our record of the perfect TVs for the previous couple of years however the QM8 is one thing totally different, and even higher than earlier than. In my comparability assessments it stood out with superior brightness and impression whereas nonetheless sustaining wonderful distinction — a mixture no different TV might match at this value. The bottom line is mini-LED tech and well-implemented full-array native dimming. It additionally has a modern design with a center-mount stand. The working system is Google TV, which I do not like as a lot as Roku TV, but it surely’s nonetheless a strong sensible TV. This mannequin replaces the TCL 6-Sequence Roku TV from final yr.

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The principle draw back of the TCL QM8 is that it is solely obtainable in giant sizes (65 inches and up). Should you’re on the lookout for a 55-inch TV, I like to recommend the Hisense U8K as an alternative. Be aware that costs proven listed here are for the 65-inch dimension within the QM8 sequence.

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Should you’re on the lookout for the perfect sensible TV for the cash and the TCL QM8 is simply too huge, the Hisense U8K needs to be your go-to. I in contrast the 2 2023 TVs side-by-side, and whereas I preferred the QM8 only a bit higher, the U8K has one medium-size benefit: a 55-inch display screen choice. So if 65 is simply too giant to your room, your finances or your tastes, the selection between the 2 is easy: Get the 55-inch Hisense UK8.

Each provide wonderful picture high quality and inexpensive costs due to mini-LED backlights and full-array native dimming, in addition to comparable gaming options and the Google TV working system. And each price a whole bunch lower than you’d should pay to get comparable picture high quality from a better-known model.

Be aware that whereas I examined the 65-inch dimension within the U8K sequence, costs proven listed here are for the 55-inch dimension.

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The image high quality of the TCL 4-Sequence Roku TV was solely a slight step behind the Vizio V-Sequence (under) in our 2023 finances TV check, however we preferred its Roku sensible TV system higher than Vizio’s SmartCast, so the TCL will get the highest spot on this record. The 4-Sequence lacks the Dolby Imaginative and prescient, Bluetooth connectivity and AMD FreeSync with a variable refresh fee, all of which the Vizio presents, however in our ebook superior sensible TV streaming is extra necessary on the finances degree.


AffordableExcellent sensible TV system


Picture high quality and options lag some entry-level TVs

Be aware that TCL has been promoting the 4-Sequence for the previous couple of years with little to no change in picture high quality or options in our assessments, though it has not too long ago added some bigger display screen sizes, together with an 85-inch choice.

The costs proven under are for the 55-inch dimension.

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Once we in contrast the greatest finances TVs, the image high quality of Vizio V-Sequence clearly emerged because the chief of the pack. The Vizio provided probably the most balanced and correct image throughout our comparisons, and it comes with some helpful extras equivalent to Dolby Imaginative and prescient help, Wi-Fi 6E, Bluetooth compatibility and variable refresh fee for doubtlessly smoother gaming. 

The most important draw back of the Vizio is its sensible TV platform, Vizio SmartCast. It is crowded, gradual and plagued by adverts for platforms equivalent to Tubi and Kidoodle TV. That is why the TCL 4-Sequence with Roku will get the highest slot. That stated, in the event you worth its picture high quality and further options, you possibly can all the time add a separate streaming system to this Vizio.


Strong picture high quality for en entry-level TVLots of options, together with VRR and Wi-Fi 6E


Poor built-in sensible TV system

The costs proven under are for the 50-inch dimension.

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Competitors amongst TVs within the center pricing band is heating up, and the Plus Sequence is the most recent entrant in 2023. In contrast to the TCL Roku TVs larger on this record, this one is all Roku, with no different manufacturers on board. It provides a few step-up extras, together with QLED and full-array native dimming, which assist ship a greater image than the TCL 4-Sequence, for instance. It isn’t as spectacular because the Vizio MQX, although, because it lacks 120Hz for gaming and worse image high quality total. Should you worth these extras, then the Vizio is value saving for, but when not the Roku Plus Sequence is an excellent worth.


AffordableGood image high quality due to native dimmingGreat sensible TV system


Lacks 120Hz refresh fee and different gaming extrasNot as vibrant as some equally priced TVs

That is the primary TV Roku has produced beneath its personal model, versus partnering with a model like TCL, Sharp, Pioneer or Hisense. The corporate additionally launched a model with fewer options and no native dimming, referred to as the Roku Choose Sequence.

The value proven under is for the 65-inch dimension.

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The C3 represents higher image high quality than any non-OLED TV on this record at a value that is undoubtedly larger, however nonetheless not stratospheric. Its excellent black ranges, unbeatable distinction and very good off-angle viewing stored it a notch above the mini-LED fashions in my comparability assessments, and whereas its total brightness is not fairly as spectacular, it is nonetheless an unimaginable performer in all types of room lighting. The C3 can also be one of many lightest TVs we have ever reviewed due to carbon-fiber development; the 65-inch model weighs simply 37 kilos with its stand.

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The costs proven listed here are for the 65-inch dimension of the LG C3 sequence.

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Do not look now, however there is a new image high quality champ on the town for 2023. The LG OLED G3 delivers the perfect picture high quality I’ve ever examined in my 20-plus years of doing TV evaluations. It is brighter than another OLED TV and has a superior antireflective display screen, for unimaginable efficiency in each vibrant and darkish rooms. In contrast on to the Samsung S95C these traits helped it overcome a slight shade deficit to the Samsung and propel it into best-ever territory. 

In fact, each it and the S95C price a whole bunch greater than less-expensive OLED TVs just like the LG C3, and for most individuals the distinction is not value it.


Greatest image high quality we have ever testedSuperb distinction and off-angle imageBest-in-class vibrant room performanceSlim, wall-friendly design


ExpensiveSamsung S95C has superior shade

The G3 replaces the G2 from final yr and has an improved display screen expertise referred to as MLA (for Micro Lens Array) that LG says is answerable for the G3’s superior brightness. The G3 sequence is available in 4 sizes (55-, 65-, 77- and 83-inch) however the largest 83-inch dimension lacks MLA, so I do not anticipate it to carry out in addition to the others.

The costs proven under are for the 65-inch dimension.

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I in contrast this TV aspect by aspect with the LG G3 above, and whereas I preferred the G3 higher total, the Samsung S95C regarded almost as spectacular. Its greatest benefit was shade, due to Samsung’s quantum dot-infused tackle OLED expertise, aka QD-OLED. The S95C’s flowers, sunsets and different colourful objects regarded a bit extra pure and spectacular than on the G3 or, frankly, another OLED TV I’ve examined. The G3 confirmed wonderful shade, too, and regarded brighter and higher total, but it surely was very shut. 

I additionally most well-liked Samsung’s design, with its distinctive exterior One Join enter field, if that is an element for you. As a substitute of inputs on the again panel, this TV homes them in a separate field that connects to the TV by way of a single cable, easing set up. The panel itself can also be thinner than that of the G3.


Excellent picture high quality with best-in-class colorSuperb distinction and off-angle imageExcellent gaming featuresUltrathin panel with exterior enter field


ExpensiveCompeting LG G3 has superior total image

The S95C replaces the S95B from final yr and is certainly one of two QD-OLED sequence Samsung is making in 2023. The opposite, the S90C, is not as vibrant, in line with Samsung, and prices much less and has normal inputs on the again panel. 

 The costs proven under are for the 65-inch dimension.

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On the lookout for a high-end TV with spectacular picture high quality, however don’t need an OLED? The Samsung QN90B is your greatest wager. This TV makes use of QLED TV tech augmented by mini-LED for a brighter picture than any OLED TV. The spectacular distinction of OLED nonetheless received out in our side-by-side assessments, however the QN90B QLED display screen comes nearer than ever. 

The older model of this TV, the QN90A, stays on sale for a whole bunch much less. It is also a wonderful performer but it surely’s barely dimmer than the QN90B. It additionally lacks a number of the 2022 mannequin’s options, together with the brand new recreation hub with cloud gaming. 


Greatest non-OLED image high quality we have ever testedIncredible brightness with minimal bloomingStylish design, full of options


ExpensiveSlightly worse distinction, off-angle and uniformity than OLED

Samsung produces quite a lot of QLED TVs, however the QN90B is among the many highest-end, apart from variations with 8K decision. It is a 2022 mannequin, however the 2023 model, the QN90C, seems to be comparable by way of options and whereas we’ve not reviewed it, we anticipate it to ship comparable picture high quality. It is also considerably costlier.

The costs proven under are for the 65-inch dimension.

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Our TV evaluations observe a rigorous, unbiased analysis course of honed over almost 20 years of TV evaluations. Our major TV check lab has specialised gear for measuring gentle and shade, together with a Konica Minolta CS-2000 spectroradiometer, a Murideo Sig-G 4K HDR sign generator and an AVPro Join 8×8 4K HDR distribution matrix. We use Portrait Shows CalMan Final software program to guage each TV we assessment. In each CNET TV assessment, three or extra comparable TVs are in contrast aspect by aspect in numerous lighting situations taking part in totally different media, together with films, TV exhibits and video games, throughout a wide range of check classes, from shade to video processing to gaming to HDR. Our evaluations additionally account for design, options, sensible TV efficiency, HDMI enter and gaming compatibility, and different components.

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One necessary side of picture high quality we check is total brightness. This is the way it compares in nits throughout choose TVs listed above.

Mild output in nits


TVBrightest mode (HDR)Correct mode (HDR)Brightest mode (SDR)Correct mode (SDR) Samsung QN65Q90B 3,3161,9812,625974TCL 65QM850G 1,9751,9751,7391,448Hisense 65U8K 1,9661,9661,7201,240LG OLED65G3 1,3781,378725724Samsung QN65S95C 1,3481,326238648LG OLED65C3 861817501464Vizio M65QXM-K03 939742958608Roku TV Plus 514455579404

Take a look at our explainer on how we check TVs for extra particulars.

With the entire TVs obtainable at present, and the entire technical phrases and jargon related to tv expertise, it may be robust to determine what’s necessary. This is a fast information to assist reduce by the confusion.

Worth: TVs vary in value from $100 to greater than $2,000. Smaller screens are cheaper, well-known manufacturers are costlier and spending extra money may get you higher picture high quality. Most entry-level TVs have a ok image for most individuals, however TVs final a very long time, so it may be value spending extra to get a greater image. It is also greatest to buy a TV within the fall, when costs are decrease.

Display screen dimension: Larger is healthier in our ebook. We suggest a dimension of at the least 43 inches for a bed room TV and at the least 55 inches for a front room or essential TV — and 65 inches or bigger is greatest. Greater than another “function,” stepping up in TV display screen dimension is the perfect use of your cash. One of the vital frequent post-TV-purchase complaints we have heard is from individuals who did not go sufficiently big. And we nearly by no means hear individuals complain that their TV is simply too giant.

Functionality: Amongst entry-level TVs a very powerful function is what sort of sensible TV system the TV makes use of. Amongst midrange fashions, search for a function together with full-array native dimming, mini-LED and 120Hz refresh fee, which (not like another extras) do assist enhance the image in our expertise. And amongst high-end TVs, OLED expertise is your greatest wager.

For extra TV shopping for recommendation take a look at our information on how you can purchase a TV.

We’ll put up the solutions to generally requested TV questions under. If in case you have any others, be at liberty to succeed in out on Twitter (@dkatzmaier), or by clicking the little envelope icon on my CNET profile web page.

What’s the perfect sensible TV system for streaming?

At CNET our favourite is Roku for its simplicity, whereas Google TV is our runner-up for its spectacular integration with different Google companies equivalent to Google Pictures and YouTube TV. Samsung TV’s system is our third alternative, with Amazon Fireplace TV and LG left as a few of our least favourite choices.

In any case we do not think about the built-in sensible TV system that necessary, as a result of you possibly can all the time join a streaming system to any TV.

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What about Amazon Fireplace sensible TVs?

Amazon makes a full vary of sensible TVs that run on its Fireplace working system. The Fireplace TV platform is just not certainly one of our favorites as a result of adverts are featured so prominently all through. We simply do not admire the TV changing into a large rotating billboard for content material or adverts when in screensaver mode. As well as, we have discovered different TVs are inclined to have higher image high quality than most Fireplace TVs.

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Do sensible TVs include Alexa and Google?

Many sensible TVs include some sort of voice assistant. All Amazon Fireplace TVs include Alexa in-built, whereas Sony, TCL and Hisense TVs that run on Google’s working system provide Google Assistant. Many new Samsung and LG TVs include each Google Assistant and Amazon Alexa built-in as nicely. Roku TVs and Vizio TVs, in the meantime, reply to voice instructions however do not work with Alexa or Google Assistant.

On most of those TVs you may want to talk into the distant to make use of voice instructions, however some additionally reply to hands-free “Alexa” or “Hey Google” wake phrases, identical to a wise speaker. And plenty of TVs will also be paired with a wise speaker, equivalent to an Echo Dot or Google Nest Mini, to obtain voice instructions.

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How huge a TV ought to I get?

In our opinion greater is healthier, and your cash is greatest spent on giant display screen sizes quite than a slight improve in picture high quality. The reply additionally depends upon room dimension and seating distance: If in case you have a giant room and sit farther away, you may desire a greater TV. The reply additionally depends upon room dimension and seating distance.

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How do I get the perfect TV sound?

Most TVs sound horrible as a result of their skinny cupboards do not have room for decent-size audio system or bass. If you wish to get good sound you should purchase an exterior audio system. Even a cheap soundbar will ship a lot better audio high quality than a TV’s built-in audio system. The Roku Streambar is an effective instance of a tool that integrates a streaming system with a soundbar into one product. 

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